Questions we get asked
Straight answers.
How does Reachadz work?
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You submit one brief and one budget. Reachadz matches your campaign to vetted publishers — WhatsApp Status publishers, creators, pages, communities, newsletters and media — then coordinates them as a single campaign. Reachadz handles allocation, approved creative, delivery verification, tracking and publisher payment, and returns one report.
Who can advertise through Reachadz?
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Any legitimate business: retail and ecommerce, apps and startups, restaurants and local services, events and entertainment, schools and training, travel and hospitality, agencies and national brands. You do not need an existing media plan, an agency, or prior advertising experience to run a campaign.
Who can join Reachadz as a publisher?
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Anyone with a real audience: a WhatsApp Status following, an Instagram or TikTok account, a Facebook page, a Telegram channel, a group, a newsletter, a website or an event. You do not need to be a large influencer. Publishers see the advertiser, creative and fee before accepting anything.
What makes Reachadz different from running ads on Meta or Google?
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Your campaign runs through people, not placements — in the publisher's own voice, to an audience that already follows them. That works for any market, and it is the only thing that works for the hard ones: closed groups and Status feeds, languages and subcultures no rate card covers, and segments too small for an agency to bother with.
Which markets can advertisers reach today?
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Nigeria is the launch market, with South Africa, Ghana and Kenya next, and pan-African campaigns across all four. The model is market-agnostic and expands wherever we can recruit and verify local publishers, so tell us the market you need even if it is not listed yet.
What does a Reachadz campaign cost?
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Campaigns start around ₦50,000 and scale into the millions, priced per campaign rather than on a fixed rate card. Cost depends on the markets, channel mix and volume you need. Request campaign access with your budget range and objective, and you get a proposed mix and a price back.
How is campaign delivery verified?
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Delivery is confirmed placement by placement before publishers are paid. Each placement is checked against what was booked, with evidence reviewed by the Reachadz team, and results arrive as one report, so advertisers see what ran where without chasing screenshots from fifteen publishers separately.
How does Reachadz handle audience targeting and privacy?
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Reachadz targets contexts, not individuals. Campaigns are placed with publishers whose audiences already fit, based on what publishers declare about their own channels. Reachadz does not scrape contact lists, build profiles of individuals, or infer sensitive attributes, and every publisher chooses each campaign before it runs.